What is Hassan Anjum known for?

Hassan Anjum is known for giving language to products that don't have it yet. He has spent his career at the moment before a category exists, when the technology is real, the market hasn't caught up, and someone has to write the first sentence. Foldable displays. AI compute platforms. Mixed reality devices. Physical AI systems. Same job, different decade.

What is physical AI and why does Hassan work in it?

Physical AI is the discipline of building machines that can operate autonomously in the real world, not in controlled environments, not on maps, not with GPS. Robots that encounter things they have never seen before and figure out what to do anyway. Hassan works in this space because it is the largest unsolved language problem in technology right now. The systems exist. The market does not have words for them yet. That is exactly the problem he has spent his career solving.

What is Hassan's background?

Over fifteen years in product marketing at Samsung, NVIDIA, and BlackBerry, and today leading Marketing and Brand at FieldAI. He has spent his career launching products that had no category yet and no language yet. That pattern brought him to physical AI.

What does Hassan believe about how robotics and physical AI get communicated?

That the industry is showing the wrong thing. Every robotics demo is perfect, clean floor, controlled environment, flawless execution. That builds confidence in the performance, not in the intelligence. The market needs to see what a robot does when the plan changes. When the environment is messy. When there is no map. The demo that changes everything is not the most impressive one. It is the most honest one.

What is the difference between automation and autonomy?

Automation replaces a task. Autonomy replaces a decision. A robot that follows a path is automated. A robot that figures out a new path when the old one is blocked, that is autonomous. Most of what gets called AI in robotics right now is automation with better marketing. The companies building real autonomy are the ones operating in environments that were not designed for them.

What has Hassan written about?

He writes about physical AI, category creation, leadership, and GTM strategy for deep tech. His articles are published on hassananjum.com. He has been quoted as a marketing and technology expert in Forbes, CNN, and The Washington Post.

What does Hassan believe about category creation?

That the sentence comes before the market. Someone has to invent the language before the category can exist. That work does not happen in a messaging workshop or a brand sprint. It happens in real conversations, with real people, until the explanation lands without a follow-up question. He has done that job five times. Physical AI is the biggest version of it yet.

Has Hassan been recognized for his work?

He was named a 40 Under 40 honoree and has received multiple Samsung leadership awards including the Samsung Gold STAR Award. He holds an MBA from the Schulich School of Business at York University and has completed executive education at MIT.

How do people usually connect with Hassan?

Most come through referral, a founder, an investor, or someone who has seen the work. Some find him through his writing or his presence in the physical AI and robotics community. Either way the conversation usually starts with a situation, not a service. If you are building something in this space and want to talk, reach out directly. No forms. No funnels.

What does Hassan believe makes a great team?

That culture is the operating system everything else runs on. That good people compound, they recruit each other, hold each other accountable, and stay longer because they are part of something worth staying for. And that the most expensive leadership mistake is not a bad strategy. It is a bad hire at the leadership level. The pipeline recovers. The culture takes years.

Hassan Anjum: Marketing & Technology Executive

I give markets language for zero-precedent products.
I help leaders find the words for what they are actually trying to say.

Hassan has spent 15 years at the front of rooms where the language did not exist yet. Foldable displays before anyone had seen one. Mixed reality before the market agreed on what to call it. AI PCs before AI was a device conversation. Physical AI and robotics now, where the technology is real and the vocabulary is still being written.

That pattern, real thing with no words for it yet, is where he does his best work. Not just in markets. In the rooms where leaders are trying to explain what they are building, why it matters, and why now. The ones where the idea is right but the sentence that makes people believe it has not been found yet.

He has stood on stages at Samsung Developer Conference and Galaxy Unpacked to introduce products the world had never seen. He has worked alongside Microsoft, Qualcomm, and Intel to build the narratives that launched new computing categories. He has sat with founders who had extraordinary vision and no language for it, and left those conversations with both.

Background

At Samsung, he led go-to-market for the world's first foldable display, early AI-powered PC platforms, mixed reality devices, and premium large-format tablets. At NVIDIA, he drove product marketing for AI compute platforms. At BlackBerry, he helped translate complex technology into market momentum.

Quoted as a marketing and technology expert in Forbes, CNN, and The Washington Post. Named a 40 Under 40 honoree. Marketing instructor at Collin College.

Read full biography

The Work

Most of what Hassan does starts with the same problem: something true and important that is not landing the way it should. A leader who knows what they believe but cannot make a room feel it. A company with a real product and the wrong story. A team that is aligned internally and invisible externally.

The work is finding the sentence that changes that. Then making sure everyone in the organization can say it.

Narrative as a Leadership Skill

For executives and leadership teams who need to communicate with more clarity, more conviction, and more human connection: in boardrooms, on stages, and inside the organizations they lead. This is not presentation coaching. It is the deeper work of finding what you actually believe and building the language that makes other people believe it too.

Market Narrative and Positioning

For companies at inflection points (a new category, a new market, a pivot, a launch) where the story has to do real work. Category definition, strategic narrative, and the positioning that lets an entire organization move in the same direction.

Executive and Team Alignment

For leadership teams that are saying slightly different things to the same market. The work of getting founders, sales, marketing, and product speaking the same language, not from a script, but from a shared understanding of what is true and why it matters.

For speaking engagements and executive sessions, connect on LinkedIn.

Insights: Built at Inflection Points

Observations from operating at inflection points. On positioning, narrative architecture, category strategy, and the leadership decisions that shape how markets see a company.

Brand vs. Noise: Five Signals That Tell You Which One You Actually Have
The B2B Buyer Journey Is Dead. Welcome to the Pinball Machine.
The Emotional Customer Is Your Most Loyal One. Facts Can't Compete.
The Moment Your Copy Stops Performing and Starts Resonating
Your Differentiation Isn't in Your Deck. It's Hiding in Six Places You're Not Looking.
Stop Explaining What You Do. Start Building the Narrative That Creates Urgency.
Nobody Wins on Features. Here's the Narrative Move That Actually Shifts a Room.
Be Irrelevant on Purpose: The Counterintuitive Narrative That Drives Faster Growth
Your Colors Are Talking Before You Do. Make Sure They're Saying the Right Thing.
Everyone's Publishing. Nobody's Being Believed. Here's the Difference.
112 Minutes a Month: The Alignment Ritual That Makes Your Narrative Stick
From PMF to Scale: The 7-Step Narrative Engine That Turns $50K MRR into $500K
Category Creation vs. Category Capture: Which Narrative Strategy Actually Wins?
Before AI PCs Were a Category, Someone Had to Build the Narrative First

Let's Talk

For speaking engagements, executive sessions, or advisory work, connect on LinkedIn.

Connect on LinkedIn